Financial Dimensions of Marketing Decisions Paperback / softback
by David W. Stewart
Part of the Palgrave Studies in Marketing, Organizations and Society series
Paperback / softback
- Information
Description
This book is about linking marketing activities and outcomes to the financial performance of the organization.
The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm.
More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.
This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:247 pages, 31 Illustrations, black and white; XVI, 247 p. 31 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:14/08/2020
- Category:
- ISBN:9783030155674
Other Formats
- Hardback from £89.25
- EPUB from £110.08
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:247 pages, 31 Illustrations, black and white; XVI, 247 p. 31 illus.
- Publisher:Springer Nature Switzerland AG
- Publication Date:14/08/2020
- Category:
- ISBN:9783030155674