Developing your Integrated Marketing Communication Plan Paperback / softback
by David Waller
Paperback / softback
- Information
Description
In a highly competitive market it is vital to effectively communicate the message of your product, service or idea.
The starting point for effective marketing communication is an integrated marketing communication (IMC) plan.
Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step.
Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment.
Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:132 pages
- Publisher:McGraw-Hill Education
- Publication Date:07/05/2012
- Category:
- ISBN:9781743072479
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:132 pages
- Publisher:McGraw-Hill Education
- Publication Date:07/05/2012
- Category:
- ISBN:9781743072479