Desire Code : Designing services people want Paperback / softback
by Denise Hampson
Paperback / softback
- Information
Description
Humans are intriguing. We aren't the calm and rational people we imagine ourselves to be.
Instead, we live our lives "heart-first" and make decisions based on super-fast instinctive mental shortcuts and heuristics. Behavioural economics is the study of the hidden forces that influence our daily behaviour and decision-making.
Applying this knowledge as a set of design principles leads to products, services, experiences and campaigns that are more appealing to customers.
More head-turning. More wantable. More desirable. Through behavioural design, leading companies are already seeing business results from creating deeper relationships with their customers and communities.
First digital then social revolutionised the ways businesses achieved their goals.
Now the future is behavioural.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:216 pages
- Publisher:Desire Code
- Publication Date:20/04/2021
- Category:
- ISBN:9781838402105
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:216 pages
- Publisher:Desire Code
- Publication Date:20/04/2021
- Category:
- ISBN:9781838402105