Media Management in the Age of Giants : Business Dynamics of Journalism, Second Edition. EPUB
by Dennis F. Herrick
EPUB
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The emergence of giant media corporations has created a new era in mass communications. The world of media giantswith a focus on the bottom linemakes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?
Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
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- Format:EPUB
- Pages:416 pages
- Publisher:University of New Mexico Press
- Publication Date:15/08/2012
- Category:
- ISBN:9780826351647
Other Formats
- Paperback / softback from £42.65
Information
-
Download Now
- Format:EPUB
- Pages:416 pages
- Publisher:University of New Mexico Press
- Publication Date:15/08/2012
- Category:
- ISBN:9780826351647