Election Campaigning : The New Marketing of Politics, Paperback / softback Book

Election Campaigning : The New Marketing of Politics Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning.

In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters.

He examines how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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