HIT MAKERS The Science of Popularity in an Age of Distraction EPUB
by Derek Thompson
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Pochemu odni idei stanovyatsya populyarnymi, a drugie ostayutsya nikomu ne izvestnymi?Ot zarozhdeniya impressionizma i do budushchego Facebook, ot skromnyh dizajnerov, torguyushchih na Etsy, i do proiskhozhdeniya "Zvezdnyh vojn" — obrashchayas' ko vsem ehtim i drugim temam, starshij redaktor The Atlantic Derek Tompson podrobno issleduet skrytye mekhanizmy razvitiya kul'tury i raskryvaet sekrety sozdaniya megauspeshnyh proektov. "EHta kniga — o hitah, tekh nemnogochislennyh produktah i ideyah, kotorye dobivayutsya isklyuchitel'noj izvestnosti i kommercheskogo uspekha v populyarnoj kul'ture i media.
Glavnyj ee tezis zaklyuchaetsya v tom, chto, dazhe nesmotrya na ogromnoe chislo pesen, teleshou, blokbasterov, internet-memov i mobil'nyh prilozhenij, poyavlyayushchihsya, kak inogda kazhetsya, neizvestno otkuda, na ehtot kul'turnyj haos dejstvuyut neskol'ko faktorov: psihologiya lyudej, kotorye lyubyat to, chto im nravitsya; social'nye seti, cherez kotorye rasprostranyayutsya idei; i ehkonomika rynkov kul'turnyh produktov.
Est' sposob, pozvolyayushchij lyudyam proektirovat' hity, i, chto ne menee vazhno, sposob, pozvolyayushchij drugim lyudyam uznavat', kogda populyarnost' sozdaetsya iskusstvenno". (Derek Tompson)
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- Format:EPUB
- Publisher:Azbooka
- Publication Date:23/03/2018
- ISBN:9785389146365
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Download Now
- Format:EPUB
- Publisher:Azbooka
- Publication Date:23/03/2018
- ISBN:9785389146365