The Routledge Handbook of Strategic Communication Paperback / softback
Edited by Derina Holtzhausen, Ansgar Zerfass
Part of the Routledge Handbooks in Communication Studies series
Paperback / softback
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Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field.
The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • conceptual foundations, • institutional and organizational dimensions,• implementing strategic communication, and• domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place.
A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:596 pages, 21 Tables, black and white; 19 Line drawings, black and white; 18 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:22/10/2019
- Category:
- ISBN:9780367367732
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:596 pages, 21 Tables, black and white; 19 Line drawings, black and white; 18 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:22/10/2019
- Category:
- ISBN:9780367367732
