Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity Paperback / softback
Edited by Diana Ingenhoff, Candace (University of Tennessee, Knoxville, Tennessee, USA) White, Alexander Buhmann, Spiro Kiousis
Paperback / softback
- Information
Description
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science.
This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs.
Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:320 pages, 23 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:13/11/2018
- Category:
- ISBN:9781138281356
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:320 pages, 23 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:13/11/2018
- Category:
- ISBN:9781138281356