Advertising and Public Relations Research, Paperback / softback Book

Advertising and Public Relations Research Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
  • Information

Description

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.

The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Information

Other Formats

Save 16%

£68.99

£57.80

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist

Information