Social Marketing to Protect the Environment : What Works Paperback / softback
by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, Philip Kotler
Paperback / softback
- Information
Description
Behavior change is central to the pursuit of sustainability.
This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection.
With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences.
The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:256 pages
- Publisher:SAGE Publications Inc
- Publication Date:06/07/2011
- Category:
- ISBN:9781412991292
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:256 pages
- Publisher:SAGE Publications Inc
- Publication Date:06/07/2011
- Category:
- ISBN:9781412991292