Analysing Media Texts PDF
by Dr. Andrew Burn, David Parker
Part of the Continuum Research Methods series
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Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.
The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
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- Format:PDF
- Pages:104 pages
- Publisher:Continuum Publishing Corporation
- Publication Date:01/12/2003
- Category:
- ISBN:9781441169419
Information
-
Download Now
- Format:PDF
- Pages:104 pages
- Publisher:Continuum Publishing Corporation
- Publication Date:01/12/2003
- Category:
- ISBN:9781441169419
