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Global Fashion Business : International Retailing, Marketing, and Merchandising Paperback / softback
by Dr. Byoungho Ellie (North Carolina State University, USA) Jin
Paperback / softback
- Information
Description
In today’s climate, bringing your fashion brand to new international territories is more challenging than ever.
In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles.
Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Information
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Pre-OrderFree UK DeliveryThis title is available for pre-order
- Format:Paperback / softback
- Pages:272 pages, 50 bw illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:08/08/2024
- Category:
- ISBN:9781350180185
£34.99
£28.93
Information
-
Pre-OrderFree UK DeliveryThis title is available for pre-order
- Format:Paperback / softback
- Pages:272 pages, 50 bw illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:08/08/2024
- Category:
- ISBN:9781350180185