Media Literacy and Semiotics, PDF eBook

Media Literacy and Semiotics PDF

Part of the Semiotics and Popular Culture series

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Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis.

In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy.

Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

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