Wine Brands : Success Strategies for New Markets, New Consumers and New Trends Paperback / softback
by E. Resnick
Paperback / softback
- Information
Description
This practical new book is written by a leading wine industry expert, in an easy and accessible style.
Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:184 pages, XIII, 184 p.
- Publisher:Palgrave Macmillan
- Publication Date:18/01/2016
- Category:
- ISBN:9781349363711
Other Formats
- PDF from £26.97
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:184 pages, XIII, 184 p.
- Publisher:Palgrave Macmillan
- Publication Date:18/01/2016
- Category:
- ISBN:9781349363711