Competitive Strategies : Managing the Present, Imagining the Future PDF
by E. Valdani, A. Arbore
Part of the Bocconi on Management series
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Description
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies.
It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:30/11/2012
- Category:
- ISBN:9780230354586
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:30/11/2012
- Category:
- ISBN:9780230354586
