Industrial Products : A Guide to the International Marketing Economics Model Hardback
by Erdener Kaynak, Hans Jansson
Hardback
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Description
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory.
He combines micro and macro approaches, which is rarely done in marketing and economics.
Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:246 pages
- Publisher:Taylor & Francis Inc
- Publication Date:19/04/1994
- Category:
- ISBN:9781560244257
Other Formats
- Paperback / softback from £23.65
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:246 pages
- Publisher:Taylor & Francis Inc
- Publication Date:19/04/1994
- Category:
- ISBN:9781560244257