International Marketing : Sociopolitical and Behavioral Aspects EPUB
by Erdener Kaynak
EPUB
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Description
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms.
This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
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- Format:EPUB
- Pages:416 pages
- Publisher:Taylor & Francis
- Publication Date:25/03/1991
- Category:
- ISBN:9781136777639
Other Formats
- Hardback from £138.36
- Paperback / softback from £55.32
- PDF from £46.16
Information
-
Download Now
- Format:EPUB
- Pages:416 pages
- Publisher:Taylor & Francis
- Publication Date:25/03/1991
- Category:
- ISBN:9781136777639