Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS Hardback
by Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Hardback
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Description
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS.
This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:232 pages
- Publisher:Taylor & Francis Inc
- Publication Date:31/01/2000
- Category:
- ISBN:9780789009616
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:232 pages
- Publisher:Taylor & Francis Inc
- Publication Date:31/01/2000
- Category:
- ISBN:9780789009616