Qualitative Methods in Management Research, Paperback Book

Qualitative Methods in Management Research Paperback



`This book is entertaining, whilst informative, a really good read.

Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative ResearchIn the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research.

Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research.

The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.




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