Affiliate Program Management : An Hour a Day, Paperback / softback Book

Affiliate Program Management : An Hour a Day Paperback / softback

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Description

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program.

Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.

In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program.

It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. * Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know * Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program * Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Information

  • Format: Paperback / softback
  • Pages: 464 pages
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9780470651735

£22.99

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£27.59

£16.55

Available for
immediate download