User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services Paperback / softback
by Felix Van De Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
Part of the Management for Professionals series
Paperback / softback
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Description
This book offers a new method for aligning brand management and user experience goals.
Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.
In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences.
Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product.
Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs.
The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:171 pages, 58 Illustrations, color; 1 Illustrations, black and white; XXII, 171 p. 59 illus., 58 ill
- Publisher:Springer Nature Switzerland AG
- Publication Date:21/11/2020
- Category:
- ISBN:9783030298708
Other Formats
- EPUB from £38.24
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:171 pages, 58 Illustrations, color; 1 Illustrations, black and white; XXII, 171 p. 59 illus., 58 ill
- Publisher:Springer Nature Switzerland AG
- Publication Date:21/11/2020
- Category:
- ISBN:9783030298708