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Documentary exploring the hypothesis that modern day economics is simply the study of incentives.
Using economist Steven Levitt and New York Times journalist Stephen J.
Dubner's book 'Freakonomics: A Rogue Economist Explores the Hidden Side of Everything' as their inspiration, directors Seth Gordon, Morgan Spurlock, Alex Gibney, Eugene Jarecki, Rachel Grady and Heidi Ewing examine how human behaviour can be influenced by and affected by the use of incentives.
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