The Economics of Advertising (RLE Advertising) Paperback / softback
by Frederic Taylor
Part of the Routledge Library Editions: Advertising series
Paperback / softback
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Description
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort?
The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
First published in 1934.
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138997837
Other Formats
- Hardback from £125.77
- PDF from £39.59
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138997837
