Explaining Consumer Choice PDF
by G. Foxall
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Description
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice.
Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour.
It is a major contribution to consumer research and marketing theory.
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- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:27/06/2007
- Category:
- ISBN:9780230599796
Other Formats
- Paperback / softback from £34.04
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:27/06/2007
- Category:
- ISBN:9780230599796