Marketing: An Introduction, Global Edition Paperback / softback
by Gary Armstrong, Philip Kotler
Paperback / softback
- Information
Description
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies.
The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships.
This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises.
With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:704 pages
- Publisher:Pearson Education Limited
- Publication Date:19/05/2022
- Category:
- ISBN:9781292433103
Other Formats
- PDF from £39.59
- Multiple-component retail product from £45.68
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:704 pages
- Publisher:Pearson Education Limited
- Publication Date:19/05/2022
- Category:
- ISBN:9781292433103