Consuming Images : Film Art and the American Television Commercial Hardback
by Gary D Rhodes, Robert Singer
Hardback
- Information
Description
The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures.
Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form.
Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:208 pages
- Publisher:Edinburgh University Press
- Publication Date:31/01/2020
- Category:
- ISBN:9781474460682
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:208 pages
- Publisher:Edinburgh University Press
- Publication Date:31/01/2020
- Category:
- ISBN:9781474460682