Packaging the Brand : The Relationship Between Packaging Design and Brand Identity EPUB
by Gavin Ambrose, Mr Paul Harris
Part of the Required Reading Range series
EPUB
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Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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- Format:EPUB
- Pages:208 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:07/09/2017
- Category:
- ISBN:9781350034228
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Information
-
Download Now
- Format:EPUB
- Pages:208 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:07/09/2017
- Category:
- ISBN:9781350034228
