Fashion Marketing Communications Paperback / softback
by Gaynor (Manchester Metropolitan University, UK) Lea-Greenwood
Paperback / softback
- Information
Description
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:224 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:14/12/2012
- Category:
- ISBN:9781405150606
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:224 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:14/12/2012
- Category:
- ISBN:9781405150606