Profits Aren't Everything, They're the Only Thing : No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru Paperback / softback

Now more than ever, business owners need a reality check.

As we see the economy flattening and businesses struggling to stay afloat, "Profits Aren't Everything, They're the Only Thing" is a wakeup call for the 23 million small businesses across America who need to get their business fundamentals in order.

George Cloutier reveals 13 no-nonsense, tough-love maxims that small businesspeople may not want to hear at first, but will thank him for in the end.

Among his controversial (yet proven!) ideas are: forget teamwork, micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business fails during a recession, it's your fault.

His contrarian message, regular media appearances, thriving business, and growing speaking and consulting platform are all testament to his successful philosophy at work. And despite his in-your-face message, Cloutier is a charming figure who's earned the right to give such candid advice through years of hard work and tremendous success with his own small business.