Global and Transnational Business : Strategy and Management, Paperback / softback Book

Global and Transnational Business : Strategy and Management Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
  • Information

Description

This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business. Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness.

The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.

Information

Save 17%

£53.95

£44.32

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist

Information