Marketing to the Aging Population : Strategies and Tools for Companies in Various Industries Paperback / softback
by George P. Moschis
Part of the Management for Professionals series
Paperback / softback
- Information
Description
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population.
It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others.
It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers.
These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:345 pages, 3 Illustrations, black and white; XV, 345 p. 3 illus.
- Publisher:Springer International Publishing AG
- Publication Date:08/10/2023
- Category:
- ISBN:9783031130991
Other Formats
- Hardback from £63.29
- EPUB from £59.49
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:345 pages, 3 Illustrations, black and white; XV, 345 p. 3 illus.
- Publisher:Springer International Publishing AG
- Publication Date:08/10/2023
- Category:
- ISBN:9783031130991
