Marketing Management and Strategy : An African Casebook Paperback / softback
by George Tesar
Paperback / softback
- Information
Description
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies.
It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.
By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.
The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:262 pages, 28 Tables, black and white; 15 Line drawings, black and white; 19 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:08/02/2013
- Category:
- ISBN:9780415783347
Other Formats
- Hardback from £104.30
- EPUB from £44.09
- PDF from £44.09
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:262 pages, 28 Tables, black and white; 15 Line drawings, black and white; 19 Halftones, black and wh
- Publisher:Taylor & Francis Ltd
- Publication Date:08/02/2013
- Category:
- ISBN:9780415783347