Explaining how service products should be designed and how this design process should be managed, the author identifies areas where problems most commonly occur.
The book includes the findings of the first research undertaken on the step-by-step process of the design management of service products.
- Format: Paperback
- Pages: 224 pages
- Publisher: Pearson Education Limited
- Publication Date: 25/02/1991
- Category: Industrial / commercial art & design
- ISBN: 9780273033387