Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide Paperback / softback
by Gordon Foxall
Part of the Routledge Library Editions: Consumer Behaviour series
Paperback / softback
- Information
Description
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour.
The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making.
The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process.
The book conlcudes with detailed models of consumer choice.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:210 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:23/11/2016
- Category:
- ISBN:9781138832398
Other Formats
- PDF from £43.19
- EPUB from £43.19
- Hardback from £102.23
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:210 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:23/11/2016
- Category:
- ISBN:9781138832398