Emotion by Design : Creative Leadership Lessons from a Life at Nike EPUB
by Greg Hoffman
EPUB
- Information
Description
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern.
Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals.
Now, he unveils a transformative method that will make any brand more creative: emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked'This book made me smile in my soul' Mary Portas'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious
Information
-
Download Now
- Format:EPUB
- Pages:304 pages
- Publisher:Cornerstone
- Publication Date:07/04/2022
- Category:
- ISBN:9781529159059
Other Formats
- Paperback / softback from £9.62
- eAudiobook MP3 from £8.66
Information
-
Download Now
- Format:EPUB
- Pages:304 pages
- Publisher:Cornerstone
- Publication Date:07/04/2022
- Category:
- ISBN:9781529159059