Big Brown : The Untold Story of UPS PDF
by Greg Niemann
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Description
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world s most underestimated and misunderstood companies.
For the first time, a UPS lifer tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash a model that is still reflected in UPS culture today.
Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical anti-marketing bias (why brown?) to its sterling brand loyalty and reputation for quality.
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- Format:PDF
- Publisher:Wiley
- Publication Date:10/04/2007
- Category:
- ISBN:9780787995461
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Information
-
Download Now
- Format:PDF
- Publisher:Wiley
- Publication Date:10/04/2007
- Category:
- ISBN:9780787995461