Black Gold : The story of how the All Blacks became rugby's most valuable asset Paperback / softback
by Gregor Paul
Paperback / softback
- Information
Description
Power, Money and the Team that Reshaped Rugby How did one of the smallest nations in the world produce the jewel in world rugby's crown?
In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams.
But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified. From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches.
What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked?
Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:320 pages
- Publisher:HarperCollins Publishers (New Zealand)
- Publication Date:02/08/2023
- Category:
- ISBN:9781775542186
Other Formats
- EPUB from £8.99
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:320 pages
- Publisher:HarperCollins Publishers (New Zealand)
- Publication Date:02/08/2023
- Category:
- ISBN:9781775542186