Socio-Economic Perspectives on Consumer Engagement and Buying Behavior, PDF eBook

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior PDF

Edited by Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Part of the Advances in Marketing, Customer Relationship Management, and E-Services series

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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts.

By studying consumer activities, businesses can better engage and retain current and new customers.

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks.

Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

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