International Sport Business : Current Issues, Future Directions Paperback / softback
by Hans (Victoria University, Australia) Westerbeek, Adam (Swinburne University of Technology, Australia) Karg
Paperback / softback
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Description
International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry.
It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership.
Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business.
The book also looks ahead, imagining potential scenarios for the future of sport. Thought-provoking, underpinned by research evidence and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers. An accompanying eResource provides reflective questions for each chapter.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:234 pages, 7 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:01/06/2022
- Category:
- ISBN:9780367312824
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:234 pages, 7 Tables, black and white; 13 Line drawings, black and white; 13 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:01/06/2022
- Category:
- ISBN:9780367312824