Secret Sauce : How to Pack Your Messages with Persuasive Punch eAudiobook MP3
by Harry Mills
Narrated by Tom Parks
eAudiobook MP3
- Information
Description
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:
- Clear examples of what works and what doesn't
- Fascinating insights from behavioral and neurological research
- Powerful lessons from successful and failed campaigns
Information
-
eAudioBook DownloadImmediate Digital Delivery
- Format:eAudiobook MP3
- Run-time:2 hours 14 mins
- File size:92.6MB
- Publisher:Brilliance Audio
- Publication Date:21/02/2017
- Category:
- ISBN:9781536627497
Other Formats
- EPUB from £9.99
£17.99
£13.49
Information
-
eAudioBook DownloadImmediate Digital Delivery
- Format:eAudiobook MP3
- Run-time:2 hours 14 mins
- File size:92.6MB
- Publisher:Brilliance Audio
- Publication Date:21/02/2017
- Category:
- ISBN:9781536627497