Strategies for Electronic Commerce and the Internet PDF
by Henry C Lucas Jr.
Part of the The MIT Press series
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Description
A guide to help business managers better compete in the age of the internet and electronic commerce.
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
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Download Now
- Format:PDF
- Pages:279 pages
- Publisher:The MIT Press
- Publication Date:28/02/2003
- Category:
- ISBN:9780262278614
Information
-
Download Now
- Format:PDF
- Pages:279 pages
- Publisher:The MIT Press
- Publication Date:28/02/2003
- Category:
- ISBN:9780262278614