Beyond Greed and Fear : Understanding Behavioral Finance and the Psychology of Investing Paperback
by Hersh (Mario L. Belotti Chair in Finance at Leavey School of Business, Santa Clara Universi Shefrin
Part of the Financial Management Association Survey and Synthesis Series series
This book provides a comprehensive treatment of behavioural finance.
With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.
He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error.
Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors.
- Format: Paperback
- Pages: 368 pages, 47 line illustrations
- Publisher: Oxford University Press Inc
- Publication Date: 27/09/1999
- Category: Social, group or collective psychology
- ISBN: 9780195304213