Brand Champions : How Superheroes bring Brands to Life PDF
by I. Buckingham
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Description
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.
Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
Information
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:26/01/2011
- Category:
- ISBN:9780230304659
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:26/01/2011
- Category:
- ISBN:9780230304659