Festival and Events Management PDF
Edited by Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie
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Description
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Download Now
- Format:PDF
- Pages:448 pages
- Publisher:Taylor & Francis
- Publication Date:14/06/2012
- Category:
- ISBN:9781136403477
Information
-
Download Now
- Format:PDF
- Pages:448 pages
- Publisher:Taylor & Francis
- Publication Date:14/06/2012
- Category:
- ISBN:9781136403477