Social Media Marketing : Breakthroughs in Research and Practice, Hardback Book

Social Media Marketing : Breakthroughs in Research and Practice Hardback

Edited by Information Resources Management Association

Share

Description

In the digital age, numerous technological tools are available to enhance business processes.

When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today.

Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Information

£602.00

£567.16

Free delivery within the UK
Free
Standard Delivery
Within the UK