Managing Your Business : A Practical Guide Paperback / softback
by Irenee Dondjio, Robert Haafst
Part of the Routledge-Noordhoff International Editions series
Paperback / softback
- Information
Description
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.
With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing.
It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.
Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing.
The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:290 pages
- Publisher:Wolters-Noordhoff B.V.
- Publication Date:17/04/2018
- Category:
- ISBN:9789001878849
Other Formats
- PDF from £51.29
- EPUB from £51.29
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:290 pages
- Publisher:Wolters-Noordhoff B.V.
- Publication Date:17/04/2018
- Category:
- ISBN:9789001878849
