Mass Communication In India : A Sociological Perspective Paperback / softback
by J V Vilanilam
Paperback / softback
- Information
Description
This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times.
Placing his argument in the global context within which mass communication takes place, the author:- Emphasizes the distinction between communication and mass communication-the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:224 pages
- Publisher:SAGE Publications Inc
- Publication Date:04/10/2005
- Category:
- ISBN:9780761933724
Information
-
Unavailable
- Format:Paperback / softback
- Pages:224 pages
- Publisher:SAGE Publications Inc
- Publication Date:04/10/2005
- Category:
- ISBN:9780761933724