Shaping China's Global Imagination : Branding Nations at the World Expo PDF
by J. Wang
Part of the Palgrave Macmillan Series in Global Public Diplomacy series
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Description
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:18/12/2013
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- ISBN:9781137361721
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:18/12/2013
- Category:
- ISBN:9781137361721
