International Strategic Marketing : A European Perspective Paperback / softback
by J.B. McCall, Marilyn Stone
Paperback / softback
- Information
Description
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows.
This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice.
Topics covered include:marketing information systemsmarketing researchproduct developmentpricing issuesinternational promotiondistribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe.
Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike.
Visit the Companion website at www.routledge.com/textbooks/0415314178
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:284 pages, 12 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:15/04/2004
- Category:
- ISBN:9780415314176
Other Formats
- PDF from £26.99
- Hardback from £148.18
- EPUB from £44.99
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:284 pages, 12 Line drawings, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:15/04/2004
- Category:
- ISBN:9780415314176