Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage, Hardback Book

Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage Hardback

Edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika

Hardback

Out of StockMore expected soonContact us for further information
  • Information

Description

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

Information

Save 31%

£139.99

£95.73

Out of StockMore expected soonContact us for further information
Add to Basket
Sign in to add to wishlist

Information